Case Study: Valley Health Foundation achieves $80M in fundraising and greater healthcare access with Prxdigital

Valley Health Foundation raises over $80 million with Prxdigital

Valley Health Foundation (formerly VMC Foundation), a healthcare nonprofit supporting a public hospital in Silicon Valley, was facing significant underfunding common to public health institutions. The vendor PrxDigital was engaged to help establish a foundation that could raise private donations to fund medical services and effectively market the hospital's care.

PrxDigital worked to outline the structure, develop bylaws, and recruit the governing board for the new foundation. For decades, PrxDigital has implemented branding, fundraising campaigns, and marketing using graphic design, publicity, video production, and social media. As a result, the VMC Foundation has raised more than $80 million since its 1988 inception to support vital health programs and services.

Valley Health Foundation