Case Study: The Core Companies wins Santa Clara agrihood project with PRxDigital

The Core Companies wins Santa Clara parcel with Prxdigital’s support for a 1.6-acre agrihood

The Core Companies, a real estate developer, faced the challenge of winning a competitive bid to develop a city-owned parcel in Santa Clara with their innovative "agrihood" concept, which combined housing with a community farm. As a first-of-its-kind proposal with no existing track record or supporters, they required strategic assistance. They engaged the vendor PrxDigital for strategic communications and stakeholder outreach.

PrxDigital implemented a multifaceted solution that included recruiting key community supporters, developing persuasive messaging for city officials, and creating a communications plan to generate excitement. This strategy successfully built a groundswell of public support that directly linked The Core Companies to the agrihood concept. As a result, PrxDigital's efforts were instrumental in the client being selected by the city council as the winning developer for the project.

The Core Companies