Case Study: Stockton Metropolitan Airport builds a stronger brand and online presence with PRxDigital

Stockton Metropolitan Airport grows Facebook to 1,600+ followers with PRxDigital

Stockton Metropolitan Airport faced a period of decline and needed a rebrand to increase passenger traffic and attract new airline carriers under its new leadership. The challenge was to create a dynamic online presence to tell its renewed story to passengers and air carrier decision-makers. The vendor PrxDigital was engaged for a branding and video production campaign.

PrxDigital implemented a solution that included launching a new standalone website, creating content like blogs and videos, and executing social media and media relations strategies. The results included overwhelming community support, over 1,600 Facebook followers making it the second among regional airports on the platform, and several positive media articles. PrxDigital's work successfully created an engaging online presence that played a key role in the airport's rebranding.

Stockton Metropolitan Airport