Case Study: St. Francis Center raises over $1 million in donations with PRxDigital

St. Francis Center raises over $1 million with Prxdigital

St. Francis Center, a community organization, faced a critical challenge when the COVID-19 pandemic left its low-income tenants unable to pay rent, creating a $230,000 shortfall. The Center's director reached out to PRxDigital for assistance in publicizing this crisis and promoting their fundraising campaign to keep the community housed.

PRxDigital launched a media campaign that positioned the director as a modern-day hero and organized a press conference with tenant interviews. This strategy resulted in extensive news coverage throughout the Bay Area. The publicity generated by PRxDigital led to over $1 million in donations, far exceeding the original goal and directly attributed to the campaign's efforts.

St. Francis Center