Case Study: Sprouts Chef Training boosts visibility with PRxDigital media relations

Sprouts Chef Training reaches 199.9K viewers with Prxdigital

Sprouts Chef Training, a nonprofit dedicated to preventing homelessness by teaching culinary skills to underserved youth, faced a challenge gaining visibility among over 28,000 other Bay Area nonprofits. To increase awareness of its mission, the organization turned to vendor PrxDigital for expert media relations support.

PrxDigital implemented a targeted media relations campaign, leveraging its extensive connections to distribute a comprehensive media kit to top-tier local news and culinary outlets. This strategy secured significant coverage on prominent outlets like KPIX and NBC Bay Area, reaching an estimated 199.9K viewers and generating a publicity value of $46.23K, greatly increasing the organization's visibility.

Sprouts Chef Training