Case Study: Santa Clara County expands children’s health coverage with PRxDigital

Santa Clara County reaches 71,000 uninsured children with Prxdigital in 2 years

Santa Clara County faced the challenge of providing healthcare coverage to its 71,000 uninsured children, many of whom were from underserved, non-English speaking families who distrusted government entities. PrxDigital was engaged to help build a coalition and manage a multilingual outreach program for the groundbreaking Children’s Health Initiative.

PrxDigital implemented a solution that included developing a multilingual marketing program leveraged through trusted community intermediaries like schools and churches. They produced collateral in three languages, coordinated a speakers bureau, and placed media on Spanish and Vietnamese radio and TV. As a result, the Children’s Health Initiative met its targeted enrollment in just two years and a Kaiser study showed it immediately reduced gaps in children's access to medical and dental care.

Santa Clara County