Case Study: Santa Clara County Dental Foundation boosts awareness for free dental care with PRxDigital

Santa Clara County Dental Foundation earns 26.8M audience views with Prxdigital

The Santa Clara County Dental Foundation, a nonprofit dedicated to improving oral health for underserved residents, faced the challenge of raising awareness for its annual Silicon Valley Healthy Smiles event. They engaged PrxDigital for media relations services to generate coverage that would highlight the importance of oral healthcare and reach populations facing access barriers.

PrxDigital developed and distributed a media kit and press release, conducted extensive media follow-up, and coordinated on-site coverage. Their efforts resulted in over 232 media mentions, an estimated 26.8 million audience views, and a publicity value of $708.8k. This successful campaign helped the Foundation provide over $1.4 million in free dental services to the community.

Santa Clara County Dental Foundation