Case Study: Hunger at Home boosts community support and food aid with PRxDigital

Hunger at Home distributes 7.5 million meals with PRxDigital

Hunger at Home, a Silicon Valley-based non-profit, faced a challenge raising its community profile and securing resources to meet a massive surge in demand for food distribution during the COVID-19 pandemic. With traditional food sources disrupted, the organization needed help to build awareness and support. PrxDigital was tasked with using public relations to address this challenge.

PrxDigital implemented a strategy centered on a press conference held during a distribution day, which resulted in extensive media coverage from over a dozen Bay Area outlets. This PR effort triggered a cascade of donations, starting with a $50,000 contribution from Amazon initiated by PrxDigital. The campaign generated strong financial and in-kind support, enabling Hunger at Home to ultimately produce and distribute 7.5 million meals over the following year and a half.

Hunger at Home