Case Study: Coastal Kids Home Care raises over $100,000 with PRxDigital

Coastal Kids Home Care raises over $100,000 with Prxdigital

Coastal Kids Home Care, a pediatric home health agency in California, faced the challenge of expanding its profile and donor base into new operational counties like Santa Clara. Their goal was to successfully adapt their signature Touch-A-Truck fundraising event for a new community to raise awareness and funds. PRxDigital was engaged to plan and execute this expansion.

PRxDigital implemented a comprehensive strategy that included selecting an optimal venue, redesigning sponsorship materials, developing targeted messaging, and executing a full advertising campaign with TV and radio spots. The solution also involved detailed event coordination and media relations. The resulting event was highly successful, raising over $100,000 and generating significant media coverage on major news outlets and the front page of The Mercury News. Due to this success, PRxDigital helped ensure the event would become an annual occurrence for the client.

Coastal Kids Home Care