Case Study: Washington State Department of Transportation keeps Seattle moving with PRR's strategic communications

Washington State Department of Transportation drives 9,000+ community interactions with PRR

The Washington State Department of Transportation (WSDOT) faced the challenge of performing critical preservation work on Seattle's heavily traveled I-5 Ship Canal Bridge while minimizing disruption to the public. With frequent lane reductions and full weekend closures necessary, WSDOT and their prime firm engaged PRR to develop a strategic communications and community engagement plan to keep travelers informed and maintain strong partner relationships, despite having no budget for direct monetary mitigation.

PRR implemented a comprehensive strategy focused on robust partner coordination, strategic communications, equitable community engagement, and research-driven decision making. The vendor's efforts led to widespread media coverage, strengthened partnerships, and over 9,000 public interactions. As a direct result of the PRR-led communications, the region adapted successfully with traffic delays stabilizing as the public changed travel patterns, ensuring the project's success.

Washington State Department of Transportation