Case Study: Washington State Department of Ecology reduces food waste and saves money with PRR's Use Food Well campaign

Washington State Department of Ecology drives 53 million impressions and 31% behavior change with PRR, Inc.

The Washington State Department of Ecology faced the challenge of reducing food waste among residents and businesses, who were largely unaware of its significant economic and environmental impacts. The department enlisted PRR, Inc. to develop a behavior change campaign that would raise awareness and motivate action.

PRR implemented the comprehensive "Use Food Well" campaign, which was informed by research and centered on the financial benefits of wasting less food. The solution included a multilingual website, statewide advertising, and strategic partnerships. The campaign delivered impressive results for PRR's client, generating over 53 million impressions and driving significant website traffic. Most importantly, follow-up research confirmed a 31% adoption rate of new food waste reduction behaviors among surveyed residents.

Washington State Department of Ecology