Case Study: Lime boosts rider safety and community outreach with PRR brand ambassadors

LIME staffs 36 events and distributes 4,384 helmets with PRR

The customer, LIME, a shared micromobility company, faced the challenge of promoting safe riding and building community trust for its e-bikes and scooters across the Pacific Northwest without overextending its internal team. To address this, they engaged vendor PRR, Inc. for community relations and brand ambassador support.

PRR, Inc. implemented a solution by creating a flexible staffing model that served as an extension of the LIME team. Their trained brand ambassadors attended events to distribute helmets, guide test rides, and promote the app. This approach yielded significant results: in the first year, PRR staffed 36 events, reached 7,872 visitors, and distributed 4,384 helmets, successfully growing LIME's visibility and rider base while promoting safety.

LIME