Case Study: Horizon Foundation achieves 4.2x better campaign performance with PRR

Horizon Foundation boosts campaign click-through 4.2x with PRR

The Horizon Foundation was struggling to connect its "Emotional Support Human" mental health campaign with its priority audiences, particularly BIPOC residents aged 18-34. This challenge was heightened during the COVID-19 pandemic. The foundation engaged the vendor, PRR, to reframe the campaign using their research, creative, and community engagement services.

PRR rebuilt the campaign by leading with research and community input, resulting in a new visual identity, animated videos, a redesigned website, and a targeted social media strategy. This refreshed approach was delivered in under three months. The results were significant, with the new campaign performing 4.2 times better on click-through rates. Survey data showed the materials were highly effective, with the vast majority of viewers feeling inspired to support someone experiencing mental health challenges.

Horizon Foundation