Case Study: DC Water achieves 215% of Right of Entry sign-up goal with PRR

DC Water boosts Right of Entry sign-ups 215% with PRR

DC Water faced the challenge of encouraging widespread resident participation in its large-scale lead service line replacement program. The process was complex, and the utility had to overcome public skepticism and a lack of understanding to get homeowners to sign the necessary Right of Entry forms. PRR, Inc. supported this effort through strategic communications and community engagement for the Lead Free DC program.

PRR implemented a behavior-centered communications strategy to simplify the process and build trust. This involved aligning partner messaging, creating clear explanatory materials, and using targeted outreach and paid media campaigns. As a result of PRR's work, the program achieved 215% of its Right of Entry sign-up goal and saw a threefold increase in website traffic during the advertising period.

DC Water