Case Study: Dyreparken improves visitor wayfinding and analytics with Proximi.io

Dyreparken reaches #1 travel app in Norway with Proximi.io and records 8 million wayfinding searches

Dyreparken, Norway's largest outdoor attraction, faced a challenge due to its vast size, as navigating the 60-hectare park could take up to half an hour. The park needed a digital map and wayfinding solution for its mobile application and sought to gather more analytics on visitor movement patterns. They partnered with Proximi.io to implement a solution.

Proximi.io provided a positioning solution combining GPS and a network of 105 Bluetooth beacons. The resulting application was a major success, becoming the #1 most downloaded travel app in Norway. Since its launch, over 8 million wayfinding requests have been recorded, with each visitor making an average of 28 searches. The solution provided crucial analytics and helped Dyreparken achieve its best year ever in 2021.

Dyreparken