Case Study: Arctic15 achieves real-time attendee flow analytics with Proximi.io

Arctic15 - Customer Case Study

Arctic15, a two-day startup conference organized by ArcticStartup in Helsinki, needed hard data to optimize networking and people flow across its 2,511 m² venue. To solve this, the Arctic15 team integrated the Proximi.io Proximity Platform (via Proximi.io SDKs) into the official event app (built by Qvik) to collect location analytics and trigger location-based features for iOS and Android attendees.

Proximi.io’s solution used 13 Kontakt.io Smart Beacon Two units, 13 geofences and trilateration (~2 m accuracy) to produce realtime heatmaps, visit counts and dwell-time data. The deployment captured 360 unique app installs (≈24% of ~1,500 attendees; 4.5% margin of error, 97% confidence), showed the Dealroom and main Stage drove most traffic (top five areas = 55% of visits), and revealed long dwell times in Food Street (≈37 min). These measurable insights from Proximi.io let Arctic15 better plan people flow, programming and exhibitor placement for future events.

Arctic15