Case Study: Obvi lowers CAC and boosts ROAS with Proxima

Obvi lowers New Customer CPA by 6.2% with Proxima

Obvi, an 8-figure health and wellness brand specializing in supplements, was facing rising customer acquisition costs (CAC) on Meta that hindered its growth. The majority of their ad spend was going toward broad targeting, which felt like circling the same audience and limited their ability to scale efficiently.

To address this, Obvi implemented AI Audiences from Proxima. This solution allowed the brand to break out of its cycle and expand into new, high-value audiences. As a result, Obvi saw a 6.2% lower new customer CPA and a 7.5% higher new customer ROAS. They were able to spend $150,000 profitably through Proxima in a single month, with Proxima's audiences now accounting for over 30% of their entire Meta ad spend.

Obvi