Case Study: mindbodygreen unlocks profitable growth with Proxima's predictive consumer intelligence

mindbodygreen lowers NC-CPA by 12% with Proxima

mindbodygreen, a lifestyle media and wellness product brand, sought new solutions to address increasing costs and difficulty in acquiring new customers for their metabolism+ product. To meet this challenge, they tapped into Proxima’s data intelligence solutions.

Proxima leveraged its proprietary shopper database and predictive consumer intelligence to construct custom AI Audiences for mindbodygreen's top-of-funnel strategy. These audiences outperformed the brand's top campaigns using Meta's built-in targeting, resulting in a 12% lower new customer cost per acquisition (NC-CPA) and a 21% higher new customer return on ad spend (NC-ROAS). Proxima provided an efficient new avenue for scale and advanced customer insights.

Mindbodygreen