Case Study: Finn scales ad spend by 107% profitably with Proxima

Finn scales ad spend by 107% profitably with Proxima

Finn, a modern pet wellness brand offering premium dog supplements, faced a significant challenge to their digital advertising strategy after Apple's iOS 14.5 update. Meta performance plummeted, customer acquisition costs rose sharply, and attribution became unreliable. They turned to the vendor Proxima and its AI Audiences product to get their advertising funnel back into shape.

Proxima's machine learning audiences enabled Finn to scale their Facebook and Instagram ad spend with confidence. The solution helped them find higher lifetime value customers and double their prospecting spend. As a result, Finn scaled their ad spend by 107% while outperforming cost-per-acquisition targets by 39%. They also achieved a 42% higher ROAS, a 53% increase in conversion rate, and a 96% increase in ad revenue with Proxima.

Finn