Case Study: Thrasio achieves scalable product metadata management with Proxet

Thrasio achieves scalable product metadata management with Proxet

The customer, Thrasio, faced the challenge of managing the explosive growth that came from acquiring thousands of Amazon FBA brands. Their manual processes were not scalable for handling a massive portfolio of products. Proxet was brought in to implement a greenfield technology and data platform to serve as a foundation for this rapid expansion.

Proxet designed and implemented a scalable product metadata and analytics platform on AWS. The solution processed data from numerous marketplaces, powered hundreds of dashboards, and enabled data-driven decisions with ML models. This single source of truth allowed Thrasio's teams to successfully manage 14,000 products, acquire hundreds of brands, and achieve unicorn status in record time.

Thrasio