Case Study: Giphy boosts traffic capacity and cuts API timeouts with Proxet

Giphy boosts traffic capacity and cuts API timeouts with Proxet

Giphy, a leading online GIF database and search engine, faced significant challenges with its monolithic PHP architecture. The system struggled to handle high user demand, resulting in slow performance, irrelevant search results, and decreased user satisfaction. This technical debt hindered Giphy's growth and market share, prompting them to partner with Proxet for a solution.

Proxet completely re-engineered Giphy's backend by migrating it to high-velocity Scala microservices. They integrated cutting-edge machine learning for analytics, developing a new recommendation system, tag prediction, and celebrity detection APIs. This solution enabled the system to handle 100 billion monthly requests, a 10x increase. Proxet's work reduced API timeouts by 95% and improved search speed by 15%, directly enhancing user experience and market dominance.

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