Case Study: The Leadership Conference on Civil and Human Rights drives voter engagement with Provoc

The Leadership Conference on Civil and Human Rights boosts turnout and launches a mobile-first campaign site with Provoc

The Leadership Conference on Civil and Human Rights faced the challenge of building an online hub to educate and inspire action against voter suppression, a task that became more urgent when the COVID-19 pandemic shifted the focus of its "And Still I Vote" campaign to at-home activism. They needed a communications strategy and interactive design from Provoc that was positive yet straightforward, avoiding partisan framing to effectively reach audiences during the 2020 election cycle.

Provoc developed a mobile-first campaign website featuring an online action center and integrations like Twitch to foster virtual engagement. Through comprehensive research including message testing and heat map analysis, Provoc crafted messages of positivity and resilience that inspired action. This approach contributed to record election turnout levels among communities of color and younger voters, effectively funneling traffic from high-profile events to the site.

Leadership Conference on Civil and Human Rights