Case Study: NAACP Civic Engagement mobilizes 52,000+ volunteers with Provoc

NAACP Civic Engagement mobilizes 52,000+ volunteers with Provoc

The customer, NAACP Civic Engagement, needed to rapidly build and launch a web presence for its Black Voices Change Lives campaign to mobilize Black voters. The challenge was to create this platform within a week and then continuously adapt it to the evolving circumstances of the 2020 election cycle. The vendor Provoc was engaged to provide this service.

Provoc implemented a dynamic web platform with bold design and custom integrations for partner organizations. They adopted an agile approach, relaunching and iterating on the site to meet shifting campaign goals, from volunteer recruitment to get-out-the-vote efforts. This solution successfully recruited over 52,000 volunteers, achieving a high 10-15% conversion rate for the NAACP Civic Engagement campaign.

Naacp Civic Engagement