Case Study: NAACP Civic Engagement drives multiracial get-out-the-vote engagement with Provoc

NAACP Civic Engagement launches #TogetherWeVote for the 2018 midterms with Provoc

The customer, a civic engagement organization, faced the challenge of inspiring historically low-turnout young voters of color to participate in the 2018 midterm elections. They partnered with the vendor Provoc to develop a high-energy communications and messaging strategy to drive this critical get-out-the-vote campaign.

Provoc synthesized complex research to create and test engaging messaging, then produced a comprehensive digital toolkit for a multiracial coalition. This toolkit included shareable memes and profile overlays for social media, enabling the successful launch of the #TogetherWeVote campaign. Provoc's work was essential to launching the GOTV effort for that election cycle.

Naacp Civic Engagement