Case Study: Lumina Foundation strengthens equitable communications with Provoc’s equity audit

Lumina Foundation audits 433 pieces of content with Provoc

Lumina Foundation engaged Provoc to conduct a communications equity audit. The foundation's challenge was to assess how equitably it communicated and how effectively it communicated about equity, with a specific focus on its portrayals of people of color and its work on racial justice.

Provoc implemented a quantitative and qualitative audit, analyzing 79 long-form content pieces and 354 social media posts against 48 criteria and interviewing 10 stakeholders. Provoc delivered a report with findings and actionable recommendations, leading Lumina to create a plan to implement these suggestions and deepen its accountability for inclusive communications.

Lumina Foundation