Case Study: Catalyst California advances racial justice branding with Provoc

Catalyst California launches a new brand in fall 2022 with Provoc

Catalyst California, formerly Advancement Project California, faced the challenge of establishing a new brand identity after separating from its national arm to focus uniquely on racial justice in the state. They partnered with Provoc for a comprehensive rebranding service to develop a new brand strategy, name, and visual identity that honored their past while introducing a new, impactful voice.

Provoc delivered a new name, cohesive visual identity, and messaging strategy designed to convey impact and individual agency. The solution included a flexible design language for both bold statements and analytical data presentation. Following the successful brand launch, Provoc was hired for additional work on internal implementation and PR strategy, including the development of a launch video. The new brand established a strong foundation for Catalyst California's future communications.

Catalyst California