Case Study: Massachusetts 4 Sale By Owner achieves real-time customer engagement and extended reach with Provide Support Live Chat

Regional real estate service uses Provide Support to outshine national competitors

Massachusetts 4 Sale By Owner, a regional real estate advertising service that has saved sellers more than $7.5 million in commission fees since 2002, needed to move from a print magazine to an Internet-first operation and differentiate itself from national competitors by offering fast, personal customer service. To give buyers and sellers a quick way to connect and to maintain Mac compatibility and affordability, the company selected Provide Support Live Chat.

Provide Support Live Chat was deployed to provide one‑on‑one instant support, real‑time visitor monitoring, chat transcripts, and canned responses. The affordable, Mac‑friendly system (plans from $8.25/month) helped Massachusetts 4 Sale By Owner increase responsiveness to buyer inquiries, streamline communication with its website programmer, capture interaction records, and demonstrate broader website reach to potential advertisers — keeping the business “open for business” even during snowstorms.

Massachusetts 4 Sale By Owner

Elizabeth G. Provo

Founder