Case Study: Lab Central Ignite boosts biotech awareness and career interest with Proverb

Lab Central Ignite drives 16.7M impressions with Proverb

The customer, Lab Central Ignite, faced the challenge of promoting awareness of the biotech industry and sparking interest in life sciences careers, specifically targeting women and people of color in the Boston area. To help these underrepresented groups see themselves in the field, they engaged Proverb for a comprehensive campaign including advertising, media buying, video, photography, and website design and development.

Proverb implemented a multi-faceted campaign that showcased the stories of diverse industry professionals through vibrant creative work and targeted media placements. The solution successfully drove 30,000 unique visitors to a dedicated microsite and achieved over 16.7 million impressions across social media, digital, and outdoor ads, effectively raising awareness and engagement for Lab Central Ignite.

Lab Central Ignite