Case Study: PepsiCo achieves real-time marketing ROI and smarter media spend with Provectus AI/ML platform

PepsiCo cuts marketing ROI measurement from annual to real time with Provectus

PepsiCo, a multinational food, snack, and beverage corporation, faced a challenge in managing its complex and fragmented global data from numerous sources. This made advanced analytics and real-time marketing ROI measurement nearly impossible, hindering their goal to become a digital-first leader. To address this, PepsiCo partnered with vendor Provectus to build a new AI- and machine learning-powered data platform.

Provectus designed and built the ROI Engine, an always-on marketing intelligence platform on AWS. This solution unified data from over 200 sources and provided real-time insights, multi-touch attribution, and forecasting. The implementation resulted in double-digit ROI improvements across global brands, saved millions of dollars through smarter media optimizations, and reduced costs by tens of millions by eliminating external vendor dependencies.

PepsiCo