Case Study: LeadGenius achieves faster, higher-quality data processing with Provectus

LeadGenius is a marketing automation & demand generation company that uses AI and human computation to help clients identify and communicate with targeted leads

LeadGenius, a marketing automation and demand generation company, needed to enhance and automate its data processing pipeline to reduce manual bottlenecks, improve data quality, and ensure consistent, scalable lead data for sales and marketing teams. Provectus was brought in to help modernize the pipeline and support faster, more reliable data delivery.

Provectus designed and built an automated, scalable, fault-tolerant data processing and data storage solution on AWS, using Apache Spark on Amazon EMR along with Amazon S3, Amazon RDS, Amazon Redshift, and Amazon Elasticsearch. The new pipeline continuously cleans and enriches data, improved customer-facing data accuracy and delivery speed, reduced data processing time by 2x, cut processing costs by 3x, and was delivered ahead of schedule.

LeadGenius