Case Study: InMarket achieves 99% reliable analytics at scale with Provectus

InMarket boosts job completion to 99% with Provectus

InMarket, an omnichannel marketing intelligence platform, faced significant challenges processing over 5 billion daily events with a job completion rate of only 40%. This unreliable analytics platform prevented their data team from building new products, with pipeline deployment taking up to 12 months. To address this, InMarket partnered with vendor Provectus to rebuild its platform on AWS.

Provectus implemented a modern analytics platform using a microservices architecture on AWS, organizing workloads into four independent clusters for ingestion, real-time processing, campaign analytics, and data delivery. This solution dramatically increased job completion rates to 99%, cut pipeline deployment from months to days, and generated a $1M increase in annual ROI. The platform also delivered $100K in monthly infrastructure savings for InMarket.

InMarket