Case Study: Audiobooks.com achieves 95%+ churn prediction accuracy with Provectus

Audiobooks.com achieves 95%+ churn prediction accuracy in five weeks with Provectus

Audiobooks.com, a flagship digital-audiobook platform, faced the challenge of high customer churn in a competitive market. Their existing predictive work was only exploratory, and they needed a production-ready model from Provectus that was both highly accurate and explainable to allow for targeted retention marketing before a subscriber left.

Provectus built and deployed a production-grade churn prediction model on Amazon SageMaker in just five weeks. The solution, which achieved over 95% accuracy and provided per-user explainability, allowed Audiobooks.com to shift from blanket campaigns to targeted outreach. This reduced subscriber attrition, which in turn improved their core business metric of Cost-per-Circulation and strengthened their standing with distributors.

Audiobooks.com