Case Study: E*TRADE from Morgan Stanley achieves safer, faster customer experiences with Prove Identity

E*TRADE from Morgan Stanley delivers safer customer experiences with Prove

E*TRADE from Morgan Stanley, a pioneer in online trading, faced the challenge of authenticating customer identities to combat increasingly sophisticated fraud without introducing friction into the digital experience. To address this, the company turned to vendor Prove and its Prove Identity™ and Trust Score® solutions.

By implementing Prove's solutions, E*TRADE was able to validate identities during account opening and secure high-risk transactions. The use of mobile signals allowed for faster, easier, and safer customer experiences across the digital journey. While the case study does not list specific metrics for this customer, Prove enabled E*TRADE to better mitigate fraud while streamlining access and upholding its reputation for a first-class user experience.

E*trade From Morgan Stanley