Case Study: Joom achieves rapid European growth with Protranslate localization services

Joom doubles traffic and boosts Spanish and German merchants 65% with Protranslate

Joom, an e-commerce platform, partnered with the localization vendor Protranslate to translate and localize its content and user interface for European markets. The challenge was to adapt the platform to attract new merchants and buyers from specific European countries.

Protranslate designed and led Joom's localization workflow, tailoring the platform to the shopping preferences of the target audiences. This solution resulted in a twofold increase in traffic and a 65% surge in Spanish and German merchants. Thanks to Protranslate, Joom welcomed thousands of new European buyers, achieving significant growth in its targeted markets.

Joom