Case Study: Head Market Research modernizes community engagement and survey management with ProTrak International

Head Market Research saves 25% of report prep time with ProTrak International

The customer, a market research organization in India called Head Market Research, was facing challenges with its legacy community and survey management software. The outdated system had a slow, non-responsive UI, limited reporting capabilities, and significant security vulnerabilities. Additionally, maintaining the cloud infrastructure created operational overhead. They turned to ProTrak International for a solution.

ProTrak International implemented its low-code platform to completely replace the legacy application. The solution included configuring community and survey management, utilizing standard messaging, and developing custom widgets for unique user experience requirements. The re-platformed solution was launched in just two months. Results included a 25% time saving in report preparation, an 80% reduction in time for quality audits, and a 20% faster project delivery. The modernized platform also improved security and created a new revenue stream by allowing the customer to license the community platform to others.

Head Market Research