Case Study: Sekkisei boosts U.S. and Canadian sales with Prototypical’s custom Shopify storefront

Sekkisei boosts U.S. revenue 35% with Prototypical

The Japanese skincare brand Sekkisei faced a challenge in translating its identity rooted in harmony and ritual for the North American market without losing its integrity. The brand engaged Prototypical Agency to redesign its e-commerce experience to make these concepts relatable and drive sales ahead of a key seasonal period.

Prototypical Agency developed a custom Shopify storefront with a design language of restraint and soft seasonal cues, prioritizing discovery over simple transaction. The solution successfully conveyed the brand's philosophy, resulting in a 35% increase in U.S. revenue and a 246% year-over-year increase in Canadian sales since launch. Prototypical continues to partner with Sekkisei to optimize the high-performing site.

Sekkisei