Case Study: Phocuswright reimagines its travel research platform with Prototypical

Phocuswright cuts search time with Prototypical through a new mobile-first research platform

Prototypical Agency was engaged by Phocuswright, a global travel research firm, to address the challenge of its outdated and limiting research platform. The existing interface restricted how analysts presented their proprietary data and how subscribers consumed it, failing to reflect the company's prestige. Phocuswright needed a strategic solution to reimagine its digital presence.

The solution from Prototypical Agency involved comprehensive discovery sessions and the creation of a full future-state UX, including a mobile-first design system and a high-fidelity interactive prototype. This provided a clear, development-ready blueprint for Phocuswright's internal team. The result was a platform that drastically reduced the time users spent searching for information, which was validated through positive user testing sessions with travel executives and researchers at the firm's global conference.

Phocuswright