Case Study: McKinney achieves faster development and reduced rework with ProtoShare

McKinney Reduces Time by Iterating Early in ProtoShare

McKinney, a full-service advertising agency in Durham, NC, faced the challenge of redesigning its Flash-heavy McKinney.com to better showcase work and perform on mobile devices. To streamline UX strategy and avoid costly coding rework, the team used ProtoShare to create interactive wireframes and early prototypes before entering design and development sprints.

Using ProtoShare, McKinney built light, clickable prototypes and ran Agile-like iterations that clarified functionality, cut down on developer and designer rework, and saved time in the coding phase. The ProtoShare-driven process delivered a more mobile-friendly site with fewer late-stage changes and earned the site recognition such as Favorite Web Awards “Mobile of the Day” and Communication Arts “Webpick of the Day.”

McKinney

Scott McCall

Interactive Strategist