Case Study: Artonic achieves competitive advantage and cost savings with ProtoShare

Artonic Stands Out from Competition (and Saves Money) Using ProtoShare

Artonic, a Michigan-based online marketing and web design firm founded by Matt Harper, needed a better way to plan and communicate complex, custom website projects than the Visio/PowerPoint approach they initially used. To ensure each site met clients’ marketing goals and avoid “cookie-cutter” results, Artonic adopted ProtoShare’s wireframing and prototyping tool to support research, planning, and usability work across its design and development teams.

Using ProtoShare, Artonic now plans projects end-to-end, quickly experiments with layout and navigation, and iterates wireframes that become agreed-upon prototypes and estimating deliverables—work they even bill for separately. ProtoShare has improved visual communication and client feedback turnaround, reduced rework and costs, and helped Artonic stand out from competitors while saving money.

Artonic

Matt Harper

Founder