Case Study: Meta achieves high-fidelity prototyping and better user testing with ProtoPie

Why Meta Uses ProtoPie for High-Fidelity Prototyping & User Research

Meta, the company behind Facebook and Instagram, faced a challenge as its designers struggled with a significant prototyping tool gap. They needed a solution for creating secure, mid-complexity, high-fidelity prototypes that was more powerful than Figma but easier to learn than code-heavy tools like Framer or Origami. This gap hindered their ability to conduct iterative user testing and improve product quality early in the development process.

The solution was implemented by ProtoPie, which provided a no-code tool with a low-to-medium learning curve. ProtoPie enabled Meta's designers to quickly create realistic, interactive prototypes for mobile apps and even VR hardware like Oculus headsets. As a result, Meta saw a rapid and organic adoption of the tool, with designers quickly ramping up and using prototypes in reviews and research sessions, thereby increasing production velocity by allowing prototyping without an engineer.

Meta

Jon Bernbach

Product Designer