Case Study: Fetch innovates consumer experiences with ProtoPie

How Fetch Uses Prototyping to Innovate

The customer, Fetch, a consumer rewards app with over 17 million active users, faced the challenge of innovating its core "Snap" receipt-scanning feature. Their goal was to create a new, cutting-edge experience that was intuitive despite the high risk and uncertainty inherent in innovative projects, moving beyond simple iterations or competition. To achieve this, they needed a high-fidelity prototyping solution to effectively communicate and test their unestablished ideas, which led them to the vendor, ProtoPie.

Fetch used ProtoPie to prototype early and often throughout the design process. This allowed them to rapidly test concepts, gather high-quality feedback, and use a "show, don't tell" approach to align stakeholders. After an initial concept failed in user testing, the team used ProtoPie's advanced capabilities to quickly iterate and develop a successful final design. The solution implemented by ProtoPie resulted in measurable successes: an increase in first-time snap success rates, higher overall snap success, and improved user retention in the second week.

Fetch

Taiki Ishii

Senior Product Designer