Case Study: Vodafone Smart Tech Team accelerates realistic prototyping with ProtoPie

How Does ProtoPie Help Vodafone’s Smart Tech Team

The customer, Vodafone Smart Tech, is the in-house design studio for the telecommunications company Vodafone. Their multi-disciplinary team needed a prototyping tool that could create hyper-realistic, interactive models of their IoT products to get more authentic and valuable feedback from user testing. Their previous tools were limited to basic transitions and were not capable of simulating the complex relationship between physical hardware and digital interfaces effectively.

The vendor, ProtoPie, provided a solution that allowed the team to create micro-level interactions and logic, making their prototypes feel like the final product. This led to more honest user feedback, unlocked a new level of creativity within the team, and accelerated their workflow through the creation of a library of reusable components. ProtoPie helped the designers express their creative genius and significantly improved the fidelity and efficiency of Vodafone's prototyping process.

Vodafone

Ashton Snook

Head of Product Design & UX Research