Case Study: BMW achieves faster high-fidelity automotive prototyping with ProtoPie

How BMW turned to ProtoPie for its automotive prototyping solution

The automotive manufacturer BMW faced significant challenges in prototyping the complex, interconnected user experiences within its modern vehicles. Traditional prototyping tools were insufficient, as they lacked the ability to seamlessly integrate with external hardware and real-world data from car APIs. BMW needed a rapid, high-fidelity prototyping solution to bring these sophisticated automotive experiences to life efficiently.

The vendor, ProtoPie, provided its code-free prototyping tool and ProtoPie Connect to enable designers to create hardware-connected prototypes with minimal effort. This solution allowed BMW to test concepts in real-life traffic situations, iterate faster, and conduct more effective usability testing with remarkably fewer engineering and financial resources. As a result, ProtoPie became the de facto standard prototyping tool for BMW's designers, enabling them to turn ideas into real-world experiences quickly and efficiently.

BMW

Felix

Senior UX Designer and Creative Technologist