Case Study: ABEMA enhances live streaming UI design with ProtoPie

How ABEMA uses ProtoPie to design innovative live streaming UI experiences at scale

ABEMA, a major Japanese video streaming platform operated by CyberAgent, Inc., sought to design innovative and highly-functional user interfaces for its live streaming services. Their primary challenge was to create high-fidelity prototypes that could accurately handle video files, reproduce buffering scenarios, and evaluate the UI during playback to enhance the viewer experience, particularly for a major global sporting event. This led them to adopt the prototyping tool ProtoPie.

Using ProtoPie, the design team created realistic, interactive prototypes for features like multi-angle viewing and communication alerts. This allowed them to conduct effective user research, evaluate usability, and align all stakeholders on a common vision. The solution delivered measurable results; for instance, user testing on an alert design revealed that 36% of users missed one proposal, guiding the team to a more effective alternative. Ultimately, ProtoPie enabled ABEMA to improve design accuracy, streamline collaboration with engineers, and innovate its live streaming UI at scale.

ABEMA

Matsumoto

Product Designer