Case Study: Vallen increases sales per inside sales rep by 72% with Proton

Vallen boosts sales per inside rep by 72% with Proton

Vallen, a major industrial distributor, faced a challenge where its inside sales team was stuck in a reactive mode, spending most of their time on non-revenue tasks like expediting orders and looking up customer information instead of proactive selling. Their legacy CRM failed to provide actionable insights or drive adoption, leaving managers without visibility. To address this, Vallen partnered with vendor Proton to implement its AI-powered CRM solution.

The Proton CRM provided reps with a clear daily plan, including customer health scores, reorder reminders, and AI-driven product recommendations. Custom pipelines were built for high-value use cases like brand conversions and non-moving inventory. This solution led to a 72% increase in sales per inside sales rep and attributed $27 million in revenue. Vendor Proton helped transform the team into a proactive growth engine, with 70% weekly active usage of the platform.

Vallen