Case Study: R.S. Hughes drives smarter sales and seven-figure revenue growth with Proton

R.S. Hughes drives seven figures in attributed revenue with Proton

R.S. Hughes, an industrial distributor with 550 employees, sought to improve online product recommendations on its eCommerce site. The company found that traditional recommendation engines were ineffective for its complex B2B environment, which involved 60,000 customers and over 900,000 SKUs. They needed a solution that could deliver relevant, data-driven suggestions to drive sales growth and turned to the vendor Proton for its AI-powered sales platform.

Proton implemented an AI solution that analyzed millions of lines of R.S. Hughes' transactional and customer data to provide personalized daily game plans for its sales reps. This enabled smarter, faster customer conversations and prioritized outreach. The results were immediate, with Proton attributing well over seven figures in new revenue and hundreds of thousands of clicks from the eCommerce recommendations alone. The ROI was so fast that R.S. Hughes expanded the Proton system from inside sales to its entire sales team, making it the core of its customer engagement strategy.

R.S. Hughes