Case Study: RelaDyne boosts eCommerce portal usage with Proton

RelaDyne increases eCommerce portal usage 67% with Proton

RelaDyne, a major distributor of oil, gas, and lubricants, faced the challenge of enhancing its digital customer experience. Their goal was to increase the percentage of orders customers placed independently through their portal to reduce service costs and increase profit. To achieve this, they needed to anticipate customer needs and provide relevant product suggestions based on comprehensive historical purchase data.

The company implemented Proton's eCommerce AI to hyper-personalize its customer portal with product recommendations. Using rich transactional history, Proton provided suggestions for new products, items due for reorder, and substitutions. This solution not only improved the customer experience but also served as a major time-saver for sales reps. Following Proton's implementation, RelaDyne increased regular user logins to its portal by 67% and generated over $10 million in incremental revenue.

RelaDyne