Case Study: ORS Nasco improves sales visibility and product recommendations with Proton CRM

ORS Nasco goes live with Proton in 12-14 weeks and boosts daily CRM adoption

ORS Nasco, an industrial distributor, faced challenges with their underperforming mainstream CRM, which had low adoption and forced reps to juggle multiple systems. They sought a new solution to unify customer data and boost sales efforts, leading them to partner with vendor Proton and implement its CRM for Distributors.

Proton provided a unified system that was implemented within three months. The solution delivered intelligent product recommendations and made customer and product data readily accessible to reps. As a result, Proton achieved high daily usage and provided company leadership with significantly increased visibility into the entire sales process, enabling more informed decision-making.

ORS Nasco