Case Study: a large electrical distributor closes the new-hire knowledge gap with Proton

Large Electrical Distributor closes quotes in days with Proton

A large electrical distributor faced a significant challenge as 20% of its veteran sales team was set to retire within five years. This threatened a major loss of institutional knowledge and made the lengthy process of training new hires, especially those without industry experience, a critical business risk. The company's VP of Sales sought a forward-looking solution and chose Proton, a predictive tool, to address this impending knowledge gap.

Proton provided the solution by breaking down data silos and giving sales reps immediate access to customer information and AI-generated recommendations through its mobile app. This enabled new hires with no industry background to become productive from their first day and helped all reps close sales in days instead of months. Proton paid for itself within a few months and allowed the distributor to confidently hire from beyond its traditional talent pool, ensuring future viability.

Large Electrical Distributor