Case Study: Large Medical Distributor boosts revenue per pitch with Proton

How Proton Is Increasing Revenue Per Pitch by 1300%

Large Medical Distributor partnered with Proton to help its inside sales team maximize the value of every customer call. The distributor’s challenge was to move reps from generic check-in calls to more targeted, proactive conversations that could better identify reorder needs, cross-sell opportunities, and churn risk.

Proton provided a recommendation engine that analyzed sales data and suggested the next best products and actions for each account, helping reps keep the same call volume while improving call quality. The results were dramatic: the distributor saw revenue per product pitched rise from 99 cents to $13, a 1,300% increase, and later began making Proton part of the onboarding process with plans to integrate it fully into their CRM.